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Consultant, Strategy & Insights

Location : Toronto, ON
Job Level : Junior Level
Department : Strategy

About Interbrand:

Interbrand started in 1974 when the world still thought of brands as just another word for logo.  Over its 30+ years, Interbrand has changed the dialogue, defined the meaning of brand management, and continues to lead the debate on understanding brands as valuable business assets.

Today, Interbrand is amongst the largest brand consultancies and has grown to include 36 offices in 25 countries.  A diverse range of insightful thinkers brings together the combination of rigorous strategy and analytics with world-class design creativity to help its clients create and manage brand value in all market dynamics.

It is widely respected for its annual study, The Best Global Brands, creating a broader platform for the discussion on brands in the Webby-award winning, and numerous industry honours for its client work.

Job Description:

Represent and deliver Interbrand’s Strategy & Insights offering, create high impact content, and enhance our distinctive knowledge.  Specifically, we are seeking an individualwith a strong knowledge and passion for brand strategy as well as research techniques and analysis.

Key Tasks and Responsibilities:
  • Design research, business case and modelling approaches to support brandinginitiatives
  • Statistically analyze research results
  • Combine statistical results with strategic thinking and an understanding of business requirements to create actionable results for our clients
  • Review existing client research to identify salient information and trends
  • Collaborate with the client team to develop strategic recommendations
  • Support the creation and development of client presentations
  • Provide guidance in troubleshooting client issues with other team members
  • Coordinate with Program Management to ensure that timelines are met and knowledge is successfully transferred across the client team

Skills and Attributes:

  •      Experience executing research and analytics projects including questionnaire writing, drafting moderator guides, quantitative data analysis, interpretation of results and report writing.
  •      Understanding of analytics techniques including segmentation, cluster analysis, segmentation and regression a plus
  •      Ability to handle large, complex projects
  •      Comfort with ambiguity and imperfect information
  •      Working understanding of business processes and strategy
  •      A team player and the ability to work with people in all levels of the company
  •      Strong client leadership skills – can connect with clients and inspire their confidence and ongoing commitment
  •      Self-starting, confident team player
  •      Strong analytical and strategic abilities and organizational skills
  •      Excellent oral and written communication skills
  •      Sincere passion about having measurable impact on clients’ business


  •           B.A. degree
  •           2-5 years experience in marketing research, branding, and/or consulting
  •           Strong presentation skills required
  •           Strong attention to detail
  •           Must be highly proficient in Excel and PowerPoint
  •           Experience or proficiency in SPSS strongly preferred

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