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Consultant, Verbal Identity

Location : Toronto, ON
Job Level : Junior Level
Department : Verbal Identity

Job Description:

Interbrand is looking for talented and creative writers to bring your innate passion for words and your experience in business to work on a broad range of brand verbal identity projects including messaging, tagline development, naming strategy and naming architecture for a range of clients. As a consultant, you’ll be applying your creative talent to solve clients’ strategic branding needs.

Responsibilities include (but are not limited to) the following:
  • Develop copy from strategic positioning or conceptual creative strategy through to final client deliverable.
  • Work with the team to deliver writing solutions for messaging and copywriting across all client communication vehicles. Projects include positioning statements and brand ideas, tone of voice, messaging matrices, brochures, taglines, video scripts and headlines.
  • Apply creative and strategic writing skills to consumer product and corporate branding assignments.
  • Assist the project lead, in the creative development and presentation of client projects.
  • Work effectively with cross-disciplinary internal teams.

Skills and Experience:
  • Ability to apply creative and strategic writing to consumer product and corporate branding assignments.
  • Multi-skilled, able to apply knowledge of language and writing into copy, messaging, tagline, naming, tone of voice and brand ideas.
  • Ability to produce creative results independently as well as collaboratively.
  • Energetic, optimistic and enthusiastic mindset.
  • Understand varied brands, industries and cultures.
  • Minimum 2-4 years experience copywriting in the branding, PR or advertising field.
  • BA degree in related studies.
  • Proven writing experience.
  • Knowledge of foreign language(s) a plus.

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